A. I've conducted thorough risk analysis & have strategies to mitigate potential challenges.

B. I'm aware of some potential challenges but have not written steps to address them.

C. I've not written out specific potential threats or challenges to my business vision.

A. Yes, I have conducted market research to validate my business vison and products.

B. I have a process in place to get feedback from current customers to improve products.

C. No, I have not spent time or money to test current or future products.

A. Yes, I've written profit projections for my business with low, medium and high scenarios.

B. I have my profit projection in my head and heart.

C. I have not projected income & expenses by month to create profit goal for my year.

A. I have a comprehensive month by month marketing plan that includes projected results.

B. I've got a plan but I have not projected expected results to compare to actual results to adjust marketing plan as needed.

C. I need a written schedule, more budget and steps to implement marketing more effectively.

A. I have defined key performance indicators (KPIs) & track and analyze metrics to measure my marketing campaign results.

B. I track some metrics but don't have contingency steps identified.

C. I have not developed a system for measuring the results of my marketing efforts.

A. Yes, I have a detailed written plan w/ specific timelines & milestones to identify adjustments.

B. I have a rough idea in my head & need to write a structured timeline and back-up plans.

C. No I have not written out a timeline and monthly action plans to grow my business.

A. Very confident, I believe in my vision & have a solid plan for execution.

B. Moderately confident, need more written action steps to implement & adjust as needed.

C. I'm concerned that I have not documented action steps to address challenges ahead.

A. Yes, my profits & time are maximized with collaborators and experts to help with tasks.

B. I need to improve my business operations to identify who to be a part of my business vision.

C. No I do not think my business is ready to collaborate with and hire others yet.

A. I have a written business plan that is meeting profit goals I projected in the plan.

B. I have a plan but it is not in a framework that connects all pieces of my business to make it easier and less stressful to hit goals.

C. I see value in writing business plan, but I don't have a path to create an effective one.